I remember exactly when McDonalds adopted “I’m loving it!” as their slogan. I was working in Cologne. It must have been in 2001 or 2002. I was just coming home after a long day of teaching stative verbs, you know, the ones you can’t put in the continuous (to be/-ing) form. The verbs that describe:Continue reading ““I’m lovin’ it!”, or: Why English teachers hate McDonalds.”
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